A STORY LIKE NO OTHER

For the Sonic X Shadow Generations Story Trailer, we had the incredible opportunity to work on one of the most iconic gaming franchises of all time. Our role in this trailer was to ensure everything—from the story structure to the final approvals—came together seamlessly to deliver a captivating experience.

This story trailer made it’s debut during Sonic Central 2024 to a huge online crowd.

BUILDING THE HEART OF A TRAILER

We developed the narrative structure, carefully weaving together Sonic and Shadow’s complex relationship to create a compelling and dynamic storyline.

TRENDING #5 IN THE WORLD

Our Story Trailer trended to #5 on YouTube at launch and stayed in the top ten for 24 hours. This success is a testament to the strong narrative structure which was widely praised for its emotional impact.

OPTIMIZED FOR SOCIAL MEDIA

We morphed the trailers into various formats, including 9×16 and 1×1, ensuring they were ready for different platforms and audiences. Additionally, we partnered with Tightrope Recording to mix the sound, creating an immersive audio experience that perfectly complemented the high-energy visuals, ensuring the trailer resonated with the fans.

FROM START TO FINISH

Gaming companies often bring us on early to develop key elements like motion graphics and endslates that are used across multiple trailers. By collaborating from the start, we align closely with marketing and product teams, ensuring a unified, compelling narrative. For Sonic x Shadow Generations, this approach allowed us to work on the story, announcement, pre-order, and DoomPowers trailers, creating consistency and synergy across all touchpoints.

WORLDWIDE DISTRIBUTION CHANNELS

Our team adapted the content for French, Italian, German, and Spanish-speaking markets, tailoring the messaging while maintaining the integrity of the story and visuals.

ENSURING A FLAWLESS LAUNCH

We prepared the trailers for 1st party approvals, making sure all legal, technical, and sizing requirements were met for our partners and delivered all assets on time for distribution.

A STORY LIKE NO OTHER

For the Sonic X Shadow Generations Story Trailer, we had the incredible opportunity to work on one of the most iconic gaming franchises of all time.

This story trailer made it’s debut during Sonic Central 2024 to a huge online crowd.

BUILDING THE HEART OF A TRAILER

We developed the narrative structure, carefully weaving together Sonic and Shadow’s complex relationship to create a compelling and dynamic storyline as well as created the motion design system for elements accross the title.

We designed and developed these title cards based on critial brand guidelines

FROM START TO FINISH

Gaming companies bring us on early to create key elements like motion graphics and endslates, ensuring a unified narrative. For Sonic x Shadow Generations, we worked on the story, announcement, pre-order, and DoomPowers trailers, maintaining consistency across all touchpoints

ENSURING A FLAWLESS LAUNCH

We prepared the trailers for 1st party approvals, making sure all legal, technical, and sizing requirements were met for our partners and delivered all assets on time for distribution.