Sega entrusted us with their flagship launch of Sonic Central, which ended up being the best performing Sonic social asset of all time. We can confidently say this asset brought “the HYPE” to Sonic fans all around the world.
This video garnered billions of impressions across top-tier outlets including IGN, GameSpot, Eurogamer, Forbes, and Yahoo! When Sonic Central launched on the Official Sonic YouTube and Twitch channels, thousands of people waited for the streams to begin. Sonic Central was trending #1 on Twitter in the United States, and up to #3 globally. In fact, the asset was so successful we were trusted to create another equally successful video the following year with Sonic Central 2.