Make every play clear the way to victory!

If you have been at a Bears game in the last few years, chances are you’ve seen our work. Drawing inspiration from UI design and UX motion, Stone Watson developed the motion concept and delivered the graphics package for the 2022 Chicago Bears season. The extensive list of deliverables included various LED sizes, frame rates, and hundreds of versions.

A display of all the various sizes of LEDs nessesary for Soldier Field.

Versioning for huge organizations

We were tasked with creating multiple motion systems compatible with various LED sizes. Each game prompt, player intro, team duel, and transition required a mix of consistency and creativity. The fan prompts alone required 64 deliverables—not a small feat.

Various team duels had to be created.

Each player gets their own spotlight

Each player needed a unique graphic to represent them, used for big plays, announcements, player stats, career milestones, scoring highlights, and to hype up the crowd.

Out on the field enjoying the new LEDs with the team at the Chicago Bears

Make every play clear the way to victory!

If you have been at a Bears game in the last few years, chances are you’ve seen our work. Drawing inspiration from UI design and UX motion, Stone Watson developed the motion concept and delivered the graphics package for the 2022 Chicago Bears season. The extensive list of deliverables included various LED sizes, frame rates, and hundreds of versions.

Various team duels had to be created for each game.

Versioning for huge organizations

We were tasked with creating multiple motion systems compatible with various LED sizes. Each game prompt, player intro, team duel, and transition required a mix of consistency and creativity. The fan prompts alone required 64 deliverables—not a small feat.

Each player gets their own spotlight

Each player needed a unique graphic to represent them, used for big plays, announcements, player stats, career milestones, scoring highlights, and to hype up the crowd.

Out on the field enjoying the new LEDs with the team at the Chicago Bears